RoadBird
A fleet product built from scratch –
web for managers, mobile for drivers.
Sole designer, working directly with stakeholders and developers, from idea to final product.
Fleet management · Sweden · 2022–2023
Monthly payouts run automatically, down from up to 2 days of work
10 to 100 Teslas per fleet manager
Web and mobile product built from scratch
The problem
RoadBird manages taxi fleets: each fleet manager runs 10–100 Teslas. Driver payouts and calculations were done by hand in Excel, with no visualisation – up to 2 days of work every month. There was no product yet: it had to be built from scratch for two very different users.
Key decisions
1. Two apps, one system
A web app for fleet managers and a mobile app for drivers, sharing the same data and logic.
2. Payouts calculated by the system
Instead of a better spreadsheet, the system calculates payouts itself and produces a report at the end of every month.
3. A customised Ant Design system
Adapting a proven library to the brand and the product’s needs kept web and mobile consistent and faster to build.
Where AI helped
AI helped me synthesise interviews with fleet managers and explore options for the payouts table.
Result
- Payouts and reports: up to 2 days a month in Excel → automatic monthly report
- A complete web + mobile product built from zero
What I’d do next
Measure how much manual correction managers still do after the automatic report, and design for those exceptions.