Flare Experience
One workspace replacing a 5+ tool sales stack.
Sole designer, working with a PM, backend and frontend developers.
B2B solar sales SaaS · US · 2023
1–3 days to signature, down from about a week
Grew from 5 to 50 sales reps on the platform
20–30% higher front‑end velocity, per Jira
The problem
A Texas startup installing solar panels turnkey. Its sales reps sell, sign contracts, arrange financing and run each project – across 5+ tools: Excel for loan calculations, meeting and task planners, Google Calendar, document services. In design, there was no Figma system, only outdated components in Storybook. The business needed one place where reps could close faster as the team grew.
Key decisions
1. One workspace with a 6‑stage pipeline
Contract → Site survey → Permit → Install → Payment → Closed. Every rep and manager sees where each deal stands without switching tools. I worked the business logic out with stakeholders and validated flows in interviews with reps.
2. A design system from zero, mapped 1:1 to code
50+ components with variables and tokens, matched to Storybook, with usage notes and a changelog – built without stopping development.
3. Responsive from the start
Key flows were designed responsive from day one. I also shaped the brand for sales presentations.
Result
- Proposal‑to‑signature: about 1 week → 1–3 days
- The platform scaled from 5 to 50 sales reps
- Front‑end velocity up 20–30% (Jira), fewer questions from developers and QA
- The client signed new partners
What I’d do next
Add a dark theme and accessibility tokens to the system, and track time spent in each pipeline stage to find the next bottleneck.