MotionElements
End‑to‑end redesign of a 26M+ asset marketplace.
Product designer in a 4‑person design team led by an art director; I owned the marketplace redesign.
Global stock‑media marketplace · Singapore · 2022
5–15% higher subscription conversion in A/B tests
Over 26M assets in the marketplace
About 10% faster front‑end builds
The problem
MotionElements sells 26M+ assets – video, music, templates, photos, 3D, Lottie – to content creators worldwide, on subscription. The buying journey from home page to checkout needed a full redesign, with subscriptions as the main business goal.
Key decisions
1. End‑to‑end redesign of the buying journey
Home, catalog, navigation, product page, cart and checkout, worked out with stakeholders, marketing and developers. Grounded in interviews, data analysis and user feedback.
2. Subscription touchpoints, tested not guessed
I A/B‑tested every point where a buyer meets the subscription offer: home and catalog, the paywall on the product page, the subscription page and checkout.
3. AI generation inside the marketplace
Buyers can generate assets with multiple AI models without leaving the site. I also designed the contributor and admin interfaces, set responsive layout rules and scaled the design system.
Result
- Subscription conversion: +5–15% in A/B tests
- Front‑end build time: about 10% faster thanks to responsive rules and the scaled design system
- AI generation designed and launched inside the marketplace
What I’d do next
Connect AI generation to the subscription offer and test whether it lifts conversion further.